Crown Paints has launched a new environmental and social strategy called "Project Possible".
Project Possible focuses on five key areas around sustainability, charity, community, education and people & culture.
The launch sees Crown pledge to meet a number of major milestones over the next five years including to be completely carbon neutral by 2026 across its own network of factories, offices, and decorating centres, and sending zero waste to landfill by 2026.
Project Possible also includes a commitment to increase Crown’s positive impact in communities, with the business working every year to rejuvenate up to fifty local areas across the UK and Ireland through ‘glow-ups’ using colourful murals, invest £15,000 into grassroots sport and donate up to 50,000 litres of paint to community projects nationwide.
See https://about.crownpaints.com/projectpossible/ for full details
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